Hi, I’m Elena — a multidisciplinary designer working at the intersection of brand identity, spatial design, and product storytelling.
I create design systems that live beyond the screen — in spaces, products, and everyday interactions. My work connects visual identity with real environments: from packaging and printed matter to interior experiences and physical retail.
Over the past years, I’ve worked across a range of industries — including tech startups, hospitality, and product design — collaborating with in-house teams, marketers, architects, and engineers. My approach is structured, strategic, and detail-oriented, with a strong focus on consistency and clear communication across all brand touchpoints.
I’m experienced in leading design processes from concept to implementation: setting up visual direction, briefing specialists, managing timelines, and ensuring alignment between design and business needs. I enjoy building visual systems that are scalable, coherent, and emotionally intelligent.
I care deeply about design that’s not only aesthetically strong, but also thoughtful in context — systems that support people, tell clear stories, and make everyday moments more intuitive and engaging.