Key responsibilities & achievements:
Role: Design Lead
✦ Applied and evolved the existing brand identity across all digital and physical touchpoints
✦ Managed end-to-end design projects: from creative concept to implementation
✦ Created and presented design solutions for marketing campaigns, product launches, and customer communication
✦ Designed branded assets across media: print materials, social media, ads, email campaigns, and presentation decks
✦ Developed new product features and branded merchandise for delivery riders
✦ Defined briefs, coordinated cross-functional teams, and supervised execution
✦ Designed store layouts and visual systems based on brand guidelines
✦ Selected materials and vendors for print production and interior applications
Results & impact
✦ Strengthened visual consistency across all customer-facing channels
✦ Enhanced brand presence through fresh, channel-specific creatives
✦ Contributed to improved engagement and conversion via marketing campaigns
✦ Expanded the brand system through new assets, merchandise, and physical space design
✦ Improved rider experience with functional, visible, and branded equipment
