1. Coffee Moose — scalable franchise identity
Scope: Visual identity, packaging, interior & POS design, brand guidelines
Role: Creative direction, design system, implementation
Goal: Build a playful yet structured identity, scalable for multiple locations and communication channels
Visual identity
Layouts optimized for malls and street points, with clear navigation and warm visuals.
Retail design
Modular layouts and signature interior elements for retail spaces — combining branding with operational zoning.
Realization
2. More Poke — lifestyle café identity & space
A Hawaiian-style fast-casual café concept built around warmth, zoning, and playful brand visuals.
Scope: Spatial concept, 3D visuals, brand application, signage
Role: Interior and brand designer
Goal: Create a cozy, expressive environment aligned with a relaxed, tropical brand mood
Visual identity & spatial design
Logotype, color palette, interior branding accents — focused on emotional tone and consistency. Interior design, 3D renders, layout drawings.
Realization
